Clif Bar Inc.was born in 1992, an upstart Ebel replica watches based out of a bakery Erickson ran and co-owned in Berkeley, Calif.The company blended his skills as a baker with knowledge of whats needed on the nutritional level to succeed in an endurance event.Today, Clif Bar Company employs more than 200 people and produces a line of energy bars, gels, drink mixes, and kids snacks.I caught up with Erickson last week for an interview to talk nutrition and the future of the energy-food world.The ride in 1990 was really the key thing to starting Clif Bar?
Yes, I think about it to this day.I didnt realize until a time much later after the ride, but that moment was really crucial.Now I think What if I hadnt gone riding that day? I wonder if I hadnt biked that route if Clif Bar would have ever come to be.What are some common fallacies people have about energy Jaeger LeCoultre replica watches food as a whole?Its evolved over the years.Heres one thing: At first, when I was a hardcore climber, I would try and pass out Clif Bars at the crag to these uber-thin sport climbers.Theyd see the fat content in our bar, which, at the time was one gram more than what was in a PowerBar, and that was too much.They didnt want to eat it because of one extra gram! But today people understand more that fat is needed for endurance.
There are healthy fats.Another long-term trend or Panerai replica watches change is that there used to be only energy bars and energy/electrolyte drinks.Now there is this whole growing center of energy gels and things like gummy CLIF SHOT BLOKS that are so important.Its becoming mainstream. Can you give an outline for your optimal nutrition plan for a century bike ride [100 miles]?A good breakfast.Then I would take two CLIF SHOT energy gels about 10 minutes before the event starts.During the ride, every 20 minutes or so,
